FIELD: physics, communications.
SUBSTANCE: invention relates to communication networks, and particularly to message templates in electronic service guides used in communication networks. A device and method of transmitting and receiving electronic service guide (ESG) fragments relating to an event or program are disclosed. An event or program can include an interactive service component through which a subscriber can interact with the program in real time. Information content of a program such as audio and video data relating to the program can be transmitted to a subscriber in an ESG fragment. An ESG fragment can have associated metadata which can contain modified information relating to an interactive service component of an event or program. A terminal device or subscriber receiver can analyse data in the ESG fragment in order to determine attributes required for displaying the message template related to the interactive service component of the event or program. A subscriber can interact with a program through the said message template.
EFFECT: design of a system for offering subscribers interactive services, distinguished by efficiency and flexibility which can be eliminate errors or minimise their frequency when a subscriber enters their response.
38 cl, 9 dwg, 1 tbl
