METHOD FOR ADVERTISING Russian patent published in 1998 - IPC

FIELD: TV advertising, in particular, transmission of sound and visual advertising messages through broadcast channels. SUBSTANCE: method involves transmission of TV signal which carries advertising in pauses between transmission of scheduled programs signals. TV signal which carries advertising message is supplied with signal of notification of end of first signal. Another claim of invention describes method in which notification signal is designed as reverse timer which is shown simultaneously with advertising signal. Another claim of invention describes method in which notification is designed as reverse sequence of serial numbers of advertising fragments which are shown simultaneously with advertising signal. This results in optimal presentation of sound and visual advertising due to increased information capacity and facilitated use in its perception. This leads to increased emotional pleasure in perception of advertisement and in adequate increase in stimulus of choice in favor of advertised product. EFFECT: increased efficiency of advertising. 3 cl