FIELD: games using telephone communication, applicable in lotteries, quizzes. SUBSTANCE: the method consists in the fact that the participants of the game completes a telephone call at least with one telephone set of the game organizer, and transmit a signal providing for identification of the game participant for his subsequent prize award. Then the game organizer successively transmits the advertising information and a sound signal, and the game participant transmits an additional signal and/or breaks the telephone call. The duration of expectation of the additional signal and/or the break of the call by the game organizer makes up 0.5 to 30s, and the duration of transmission of the advertising information that differs for various game participants and/or for various advertising information not less by than 5 mls makes up 1 to 600s. EFFECT: attracted attention of the game participants to listening to the advertising information within the full scope.
