FIELD: protection of various products from counterfeiting and unsound production. SUBSTANCE: product identification system including mark has user s means to transfer request and/or to receive message designed for communications over communication network with mark genuineness verifying device that incorporates means for receiving and sending messages designed for communication with users means, means for retrieving data on request, means for identifying user, check data verifying and storage unit, data memory, sound message memory unit, reproducing means, and requested-mark no-data message generator. EFFECT: facilitated manufacture of mark, easy authentication of manufactured products, inadmissible reuse of excise marks and the like. 11 cl, 3 dwg
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