RECEIVING APPARATUS, DATA PROCESSING TECHNIQUE, PROGRAMME, TRANSMISSION APPARATUS AND TRANSFERRING PROGRAMMES INTERACTION SYSTEM Russian patent published in 2017 - IPC H04N21/41 H04N21/435 H04N21/6547 

FIELD: information technology.

SUBSTANCE: receiving apparatus is offered. It comprises: a remove module for the information on the signature data extraction from the displayable content. This information shows the content characteristics. The apparatus also comprises a profile generating mode for the user profile data production, a request generating mode for the generation of the request, that comprises at least information on the signature data and the user profile data, and also for the delivery of the generated request to the transmission apparatus and for the receipt of response, fitted to user profile data in the transmission apparatus and sent back by the transmission apparatus in accordance with the request. The receiving apparatus comprises as well the app execution mode for the data gathering and app execution in co-operation with the content playback on the basis of the receipted response.

EFFECT: execution of the app, that is suited to the user and that should be executed in co-ordination with the random content playback which is browsed by the user.

10 cl, 7 dwg