FIELD: advertising.
SUBSTANCE: invention relates to information technology in the field of advertising placement, namely, to a method for placing advertising materials in digital media for outdoor and Internet advertising. The technical result is achieved by equipping each specific advertising medium with means of interactive interaction of the apparatus of the customer with the computing complex of the advertising agency for the customer to independently upload advertising or self-advertising materials to the computing complex of the advertising agency and subsequently place an order for advertising thereof using the selected specific advertising medium and on the terms selected by the customer. Applicable to the method for placing outdoor advertising, the technical result is achieved due to the fact that a QR code encoding the identifier of the Internet page for placing advertising on this advertising medium is placed on the screen of a digital medium for outdoor advertising or on the carrier structure of the screen of said advertising medium, and the customer wishing to place digital advertising materials on said outdoor advertising medium, by scanning said QR code using the camera of a personal apparatus, visits the named Internet page, wherein they are provided with the opportunity to download advertising materials intended for placement thereof on said outdoor advertising medium. Applicable to the method for placing Internet advertising, said technical result is achieved due to the fact that in the field of the advertising Internet medium located in the visible part of an Internet page, or in the field adjacent to the field of the advertising Internet medium, a link to an individual Internet page is placed, by means whereof the customer visits said Internet page, wherein they are provided with the opportunity to download digital advertising materials intended for placement thereof on said advertising Internet medium.
EFFECT: provided placement of advertising in digital media.
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