FIELD: advertising. SUBSTANCE: advertising information carrier has an image applied onto its surface; the image is made by successive application of image in a layer of printing ink that is visible at a light with a wavelength within 400 to 760 nm and optically transparent at a wavelength within 200 to 400 nm, and an image made in a layer of material that is visible at a light with a wavelength within 200 to 400 nm and optically transparent when exposed to radiation at a wavelength within 400 to 760 nm. EFFECT: simplified construction.
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