FIELD: information service with use of computer networks. SUBSTANCE: technical objective of method lies in increased selectivity and level of personalization of information publications, in provision of uninterrupted adaptation of presented materials to varying requirements of users, in expansion of circle of potential distributors and enhanced timeliness of delivery of publications, in optimization of network infrastructure securing possibility of formation of practically unlimited collection of subjects for publication with preservation of single center exercising search, selection and systematization of materials. Preparation of personalized information publication is carried out on basis of processing of data in materials claimed before and of analysis of responses of their quality and correspondence to field of interests. Publisher who selects information materials from accessible sources and inserts them in due issue of publication plays key role in preparation and distribution of personalized information publication. Publication can be distributed directly by publisher through his own information server and through network of independent distributors who secured right for registration of users and distribution of publication through their servers from publisher. EFFECT: increased selectivity and level of personalization of information publications. 79 cl, 1 dwg
