INTERACTIVE SYSTEM, METHOD AND COMPUTER READING MEDIUM DATA OF PRESENTATION OF ADVERTISING CONTENT Russian patent published in 2018 - IPC G06Q30/02 

Abstract RU 2649797 C1

FIELD: information technology.

SUBSTANCE: group of inventions relates to information exchange systems, in particular, to technologies of data exchange with the help of client-server technology. System provides user authentication, automated blocking of the provision of advertising content to users with a low rating, creating their own profile, which is stored in the database with other data transmitted over the network to the user, as well as ensuring the reliability evaluation of the generated data. Modules of the system provide an analysis of the user-requested web pages, user accounts, and also calculates a rating that shows the level of trust of the user's comments. System has the ability to highlight user comments as unreliable and / or provide automated blocking of the user's comments on the advertising content if the user's rating is less than the threshold value.

EFFECT: technical result consists in expanding the arsenal of means for exchanging data by processing information transmitted to users on the network.

32 cl, 20 dwg

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RU 2 649 797 C1

Authors

Skvortsov Igor Yurevich

Manshirov Raul

Dates

2018-04-04Published

2017-06-14Filed