FIELD: computer games. SUBSTANCE: method involves showing digital integer number inclusion images to TV-viewers at least three times during a TV-program session daily for time duration equal to at least 200 ms. The numbers are selected in the range from 0 to 9. The time point for showing each of the inclusion images is selected from a group including time moments immediately before TV- publicity unit, immediately after having shown a publicity item and time moments succeeding immediately after having shown a publicity unit. The digital integer number sequence is saved and a message is transmitted to TV-viewers to tell them about communication channel available for transmitting data concerning the three digital integer numbers shown in some order in the mentioned inclusions. The time period duration for which the three digital integer numbers data sent by TV-viewers are received and recorded is defined by setting the receiving time period offset and duration. Decisions concerning full or partial prize won is taken on the basis of full or partial coincidence of received data with the data of the saved sequence. Game versions differ in rules of game management. EFFECT: enhanced effectiveness in holding TV-viewer attention attracted to publicity shows. 30 cl, 7 dwg
