FIELD: broadcast program translation systems, and, in particular, systems for identification and insertion of advertisement into broadcast programs.
SUBSTANCE: in accordance to method, broadcasting data stream is received, advertisement is identified in broadcast data stream and schedule of advertisements is renewed, including information, identifying advertisement and position of advertisement in program for broadcast data stream. During reproduction, advertisement or substituting advertisement are inserted into program in aforementioned position or different position in program.
EFFECT: creation of secondary broadcasting service for increasing efficiency of advertisements.
2 cl, 10 dwg
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