FIELD: physics, computer engineering.
SUBSTANCE: invention relates to determining semantics for locations based on user data such as user activities and/or user communications. The user data are captured and analysed to identify keywords including locations. Location data describing the locations are obtained and associated with the user and keywords. The associations represent user context for the locations. The associations are used to deliver services and/or products to the user at various times such as when the user approaches or enters a particular location.
EFFECT: capacity to identify and differentiate various contexts that are applied for the same location for a particular user.
15 cl, 5 dwg
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