FIELD: information technology.
SUBSTANCE: invention relates to means for transmitting information over telecommunications networks. Group of inventions ensures the delivery of content to the consumer using the module for the distribution of advertising content on the resources of the Internet computer network, which consists of a case of any shape built into the NFC-tag body, a unique identifier of the advertising content is stored in the internal memory of the NFC-tag, QR-code is placed on the module surface. Advertising content is media content in machine-readable format and/or advertising text. In this case, the NFC-tag and/or QR-code are readable using the mobile device of the encoded unique identifier of the advertising content. Mobile device is configured to send a unique identifier of the advertising content in the request to the server with the Web site. Mobile device is configured to receive a response from the server to the Web site and extract from the response the advertising content for placing the received advertising content on behalf of the user of the mobile device on a user-accessible resource on the Internet computer network.
EFFECT: technical result is wider range of means.
17 cl, 4 dwg
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