FIELD: computer equipment.
SUBSTANCE: disclosed is a processor-implemented method of providing an electronic trading interface in a first device player, comprising sending or receiving one or more attachment codes on or from a first device, wherein said one or more attachment codes are configured, when executed by a first device, reproduce an environment which includes a player main frame within a web page, wherein the player main frame includes a subframe within the player main frame, and player main frame is configured to control subframe, wherein said one or more embedding codes are configured to automatically reproduce said environment by performing steps of: receiving multimedia content, which contains one or more goods or services, and, upon receiving multimedia content, present multimedia content in the main frame of the player; receiving an interactive electronic shopping interface on a first device, separately from receiving multimedia content, and, upon receiving an interactive electronic shopping interface, displaying an interactive electronic shopping interface in a player main frame; are presented, as a response to user input, additional information on said one or more goods or services not previously provided in player main frame; in response to purchase request, associated with at least one of said one or more products or services using an interactive e-commerce interface, determining whether a user is registered, associated with purchase request; in response to determining that a user is registered, initiating and executing a transaction corresponding to the purchase request within the main frame of the player, without user redirection from player main frame; and providing a viral sharing interface configured to enable a user to initiate, within player main frame, copying said one or more attachment codes to second device, wherein said one or more attachment codes are configured, when copied to the second device and when executed by the second device, automatically reproduce the other environment, which includes the other main frame of the player within another web page, by receiving said multimedia content, receiving said interactive e-commerce interface and providing said viral sharing interface, configured to copy said one or more attachment codes to a third device.
EFFECT: technical result is provision of virus distribution of interactive multimedia content.
18 cl, 10 dwg
