CONSIDERING SOCIAL INFORMATION IN GENERATING RECOMMENDATIONS Russian patent published in 2018 - IPC G06Q30/00 

FIELD: data processing.

SUBSTANCE: invention relates to a method and system for generating recommendations in handling electronic transactions. Data about an individual and the transaction system with which the computer system is communicated via the network is obtained, search data indicating a particular product or service that is being searched for by that particular user is received, access to match information that assigns the members of the social graph associated with a particular user to transaction data indicating transactions made by these members when purchasing products and/or services through the electronic transaction system is made, a recommendation for the name of the product or service is generated on the basis of match data and search information, and this generation comprises evaluating the proximity of each one of the products and/or services to a particular product or service to determine whether one particular product or service should be recommended to a particular user, and a recommendation is sent to the electronic transaction system.

EFFECT: automatized recommendations generation.

9 cl, 18 dwg