FIELD: adhesive materials.
SUBSTANCE: present invention relates to a thermally reversible adhesive composition, a method for production thereof, a thermally activated pressure sensitive adhesive, a heat-adhesive coating, molded label and to label without protective substrate. Said composition of thermally reversible adhesive contains a copolymer of furfuryl methacrylate and at least one acrylic monomer and a bis-maleimide crosslinking agent which is bis(3-ethyl-5-methyl-4-maleimidophenyl)methane. Furfuryl methacrylate copolymer content ranges from 50 to 80 % by weight of the adhesive composition.
EFFECT: thermally reversible adhesive composition enables to obtain a labelstock material without a protective substrate which is stable during storage.
8 cl, 5 tbl, 1 ex
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