FIELD: computer technology.
SUBSTANCE: data on user preferences (hereinafter, preferences) is generated based on pre-collected data on user behavior (hereinafter, behavior) and a user description model (hereinafter, a base model) pre-selected from the model database, while the model database contains a base model that is a rule for determining user preferences, and a user description model (hereinafter, a corrective model) functionally related to it, which is a rule for determining user preferences functionally related to user preferences determined by the base model; the accuracy of formed preferences is determined based on the observed user behavior; a corrective model related to the base model is selected, if the determined accuracy is below a predetermined threshold value.
EFFECT: increase in the accuracy of selecting the user description model.
10 cl, 5 dwg
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