INTERCHANGEABLE IMAGE ADVERTISING INFORMATION DEVICE Russian patent published in 2022 - IPC G09F7/02 G09F7/12 G09F15/02 

FIELD: advertisement.

SUBSTANCE: invention relates to materials with replaceable images promoting brand or product promotion at points of sale (POS-materials). An advertising-information device (cardboard POS material) with a replaceable image comprises a cardboard base, a separate cardboard sheet, along the perimeter of which there are fields separated from the rest of the sheet area by perforation. Along the perimeter of the back side of the separate cardboard sheet with the first image there is an adhesive layer, wherein the boundaries of the adhesive layer do not go beyond the perforation.

EFFECT: simple design of the device, reduced material consumption and easy replacement of advertising images during use.

3 cl, 4 dwg