FIELD: advertising using information which is placed on goods or products. SUBSTANCE: method involves distribution of advertisement information and offering advertised goods and products for trade. Before or during realization advertised goods and products are labeled with individual index. After realization labels are identified as nominal mean which documents sale. Individual index of good or product is designed as letters, digits, symbols or combination of them. Substrate for setting individual index is either labeled good or product itself or its part or card, tag, package or tag inserted into package of good or product. Serial number of good or product may also be used as individual number. In addition each good and product is equipped with information about function of individual index after sale. EFFECT: increased efficiency of advertising, increased functional capabilities, increased number of sales of advertised goods. 5 cl
