METHOD FOR BOTTLED WATER ADVERTISING IN PROCESS OF DISTRIBUTION Russian patent published in 2015 - IPC G09F23/00 

FIELD: personal use articles.

SUBSTANCE: advertising method is characterised by usage of a system of bottled water delivery by producers and distributors to consumers; according to such system, bottles filled with water are delivered to water consumers while empty bottles are collected for repeated filling and distribution. One applies the required quantity of promotional messages onto the external surface of the corresponding quantity of bottles being distributed; the system specificity is as follows: additionally, one applies onto bottles RFID-marks that (before shipping to consumers) are read out; information on correspondence of the specific RFID-mark and time of its shipping to the consumer with advertisement data on the bottle and with data on the specific consumer is captured in the server database; after repeated ordering of bottled water by the consumer, RFID-marks are repeatedly read out from empty bottles collected from the consumer before such bottles treatment with the time of reading-out recorded; on the basis of such time recorded, by the input data collected before delivery, one determines the time period of advertisement demonstration to the consumer; advertisement efficiency is judged upon by the ratio of responses to advertisement from the end consumer of advertised goods and services; in case of advertisement inefficiency, the advertisement type for the specific consumer of bottled water is changed; in case of advertisement efficiency, the consumer's advertising preferences are determined.

EFFECT: possibility of evaluation of advertisement efficiency in the process of bottled water distribution, the possibility of recording the time of advertisement demonstration to bottled water consumers and the possibility of evaluation of the end consumer's advertising preferences.

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