SYSTEM AND METHOD FOR AUTOMATICALLY LINKING ADVERTISER AND CONSUMER THROUGH TELEPHONE CONNECTION Russian patent published in 2010 - IPC G06Q90/00 

FIELD: physics; communication.

SUBSTANCE: invention relates to apparatus for automatically linking an advertiser and a consumer through a telephone connection in a dial-up network. In the method and system, advertisements and telephone numbers of advertisers are stored through a switching subsystem. Search information entered by a consumer is received using a search system and key data formed based on the entered information are sent to the switching subsystem. Stored advertisements are extracted through the switching subsystem based in the key data and the extracted advertisements are sent to the search system. Using the search system, the telephone number of a consumer is sent to the switching subsystem in accordance with the selected advertisement. A telephone connection is established between the consumer and the advertiser through call initiation in a telephone network between telephone numbers of consumers and an advertiser through a telephone subsystem.

EFFECT: possibility of direct telephone connection between an advertiser and a consumer, as well as minimisation of contact data search time in a telephone network.

11 cl, 2 dwg