ADVERTISING METHOD AND ADVERTISING SYSTEM FOR ITS REALIZATION Russian patent published in 2003 - IPC

FIELD: advertising business and marketing. SUBSTANCE: proposed advertising method is employed for timely distribution of advertisements as it allows technical result in the form of raised advertising efficiency to be obtained. Given advertising method consists in placement of advertisements in graphical form on advertisement carrier of mass issue fitted with elements of memory. Technical result is achieved as advertisements with coordinates of location and telephone numbers of advertisers and addresses of advertising resources are positioned in electron memory of advertisement carriers and electron advertising resources are entered in energy-independent memory of information storage. In this case advertising information is automatically read from element of memory of advertisement carrier and is presented in the form of map with graphical symbols of location of advertisers. To obtain detail advertising information electron advertising resource is automatically read from information storage by addresses of advertising resources located in electron memory of advertisement carriers, then it is transmitted in graphical form. Communication with advertiser is established through network by way of automatic dialing of its number taken from collection of phone numbers of advertisers located in electron memory of advertisement carriers to make advertising information more precise. EFFECT: raised advertising efficiency. 1 cl, 2 dwg