FIELD: mass media, in particular, presentation of reference and advertising information. SUBSTANCE: method involves use of equipment, which is mounted in public transportation vehicle, for reproduction of message fragments, which include names of stops along route of vehicle. Messages are recorded onto information carrier. Message fragments are reproduced using external control signal. Reproduction process is interrupted automatically. Message fragments also include messages of social importance. Order of reproduction of message fragment is preliminary defined using computer software. EFFECT: increased efficiency of supplying passengers with reference and advertising information.
