ADVERTISEMENT ADDRESSING DEVICE AND DATA PROCESSING DEVICE RELATED TO ADVERTISEMENTS IN PROGRAMS, AND ADVERTISEMENT ADDRESSING METHOD Russian patent published in 2002 - IPC

Abstract RU 2192103 C2

FIELD: entertainment television systems for transmitting television programs to subscribers' apartments. SUBSTANCE: interactive television system built around proposed invention has device incorporating means for acquiring data on programs viewed by subscribers and processor connected to data acquisition means including means for analyzing acquired data on viewed programs, means for correlating analyzed data on viewed programs with at least one advertisement, and means for selecting at least one correlated advertisement. EFFECT: enhanced reliability of satisfying varying requirements of audience and users. 59 cl, 23 dwg, 3 tbl

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RU 2 192 103 C2

Authors

Khendriks Dzhon S.

Bonner Al'Fred E.

Dates

2002-10-27—Published

1993-12-02—Filed