FIELD: organic chemistry, cosmetology. SUBSTANCE: invention relates to compounds of the formula (I): 
wherein: R1 means aliphatic, linear or branched (C1-C12)-alkyl group, aryl group possibly substituted with one or some groups CF3; R2 means hydrogen atom, halogen atom, OH, OR7 wherein R7 means linear or branched aliphatic (C1-C4)-alkyl radical; R3 means linear or branched mono- or polyhalogenated (C1-C4)-alkyl radical or phenyl; R4 means linear or branched (C1-C4)- alkyl radical possibly substituted with halogen atom or it means CF3. Invention proposes composition used for reduction and/or delaying hair or small hairs falling out. Also, the invention proposes method for cosmetic treatment of hair, small hairs and/or head hair skin. Invention provides synthesis of benzoic acid esters diminishing and/or delaying hair and small hairs falling out. EFFECT: valuable properties of compounds. 14 cl
