FIELD: information technology.
SUBSTANCE: in the method of broadcasting and processing information content such as sound, visual or audiovisual data, these data are broken down into discrete units. During transmission of the information content to multiple mobile terminals, an advertisement associated with the profile ordered by the user is inserted between the said discrete units. Mobile terminal users are provided with bonus information which includes bonus data or indicates how to obtain them in order to compel the user to keep track of the advertisement.
EFFECT: transmission of data units adapted to profiles ordered by users.
33 cl, 3 dwg
