FIELD: information technology.
SUBSTANCE: system and method enable display of content-oriented advertisements in applications executed on the computer of an end user or client. In order to alleviate privacy problems, one or more advertisements may be stored on the client computer. The advertisement may be displayed in the client, based on the context relating to interaction of the user with the client. Private data of the user are not sent to the server since processing of the content-oriented advertisement may be made relative the user content in order to determine which advertisements to display. Different forms of advertisements may be displayed to the user when the client is in offline or online mode in order to ensure optimum use of interaction with the advertisements and billing resources. In order to guarantee that the advertisements are displayed, when content is displayed on the client, various encryption and decryption methods may be used to alleviate the problem of faking the advertisement display code.
EFFECT: high level of confidentiality in the entire advertisement.
20 cl, 10 dwg
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