FIELD: information technologies.
SUBSTANCE: buying experience in an online market substantially improves due to usage of market infrastructures. The market infrastructure may provide structured functions, which attract a large number of buyers, without the necessity to redirect a user from this market to another one. Market infrastructure mechanisms make it possible to call these functions on the basis of intentions demonstrated by users. In one version it is realised due to usage of pictograms located near the market. The user demonstrates his or her interest to pictograms for initiation of a desired function. Upon its initiation the user may interact with this function supported by market infrastructure. It substantially increases speed of going through certain stages of a purchase.
EFFECT: expansion of functional capabilities of an online market due to usage of mechanisms providing for market infrastructure.
15 cl, 19 dwg
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