FIELD: radio engineering, communication.
SUBSTANCE: invention relates to wireless communication engineering and particularly to techniques for presenting service guides in a wireless communication network. A head-end platform generates a service guide fragment and inserts a tag into the service guide fragment to generate a modified service guide fragment. The head-end platform then causes, at least in part, transmission of the modified service guide fragment to user equipment, which receives the service guide fragment and detects the tag in the service guide fragment. The user equipment determines a transformation type based, at least in part, on the tag and causes, at least in part, performing of the transformation and output of a transformed presentation.
EFFECT: adaptation of electronic service guides to user requirements using a head-end system and various user equipment.
23 cl, 9 dwg, 1 tbl
