FIELD: information technology.
SUBSTANCE: method involves automatic display of a message to a web page user, said message being created by the web page operator by automatically combining personalised message content which corresponds to a message identifier selected by a message generator, with a message template which corresponds to a message template identifier selected by the message generator; said message identifier selected by the message generator and message template identifier selected by the message generator are issued by the message generator to the web page operator in response to receiving data collected from the web page user by the web page operator.
EFFECT: high efficiency of managing messages.
21 cl, 6 dwg, 2 tbl
