SERVER AND TARGETED ADVERTISING METHOD Russian patent published in 2014 - IPC H04L12/16 G09F19/00

Abstract RU 2532731 C2

FIELD: radio engineering, communication.

SUBSTANCE: system comprises a targeted advertising server connected to user terminals and advertisement sources. The server comprises: a communication interface, a control system which is configured to access a user profile, interactively deliver a set of advertisements to a user terminal and systematically updating information on the preferred profile based on selection information containing a plurality of advertisement classes and a weight coefficient associated with an advertisement class and user interest. The method describes operation of said system.

EFFECT: high accuracy and efficiency of transmitting a personalised advertisement to a user.

26 cl, 11 dwg

Similar patents RU2532731C2

Title	Year	Author	Number
SYSTEM AND METHOD OF INFORMATION CONTROL AND PRESENTATION	2010	Schultz John Wood Christopher	RU2628438C1
METHOD OF DELIVERING MEASURED ADVERTISING AND/OR INFORMATION TO SUBSCRIBER THROUGH INFORMATION AND COMMUNICATION NETWORKS AND SYSTEM FOR REALISING SAID METHOD	2011	Ponomarev Dmitrij Maksimovich Krylov Vladimir Vladimirovich Britvina Ekaterina Vasil'Evna	RU2461879C1
METHOD OF DELIVERING TARGET ADVERTISEMENT AND/OR INFORMATION AND SYSTEM FOR SAID METHOD REALISATION	2008	Bunjak Jurij Anatol'Evich	RU2357298C1
SYSTEM AND METHOD FOR SUPPORTING CONSUMER AGGREGATION PROCEDURE IN ELECTRONIC NETWORK	2010	Lauferi Iii Donal'D, L. Frejzer Milton Rejn'Er Radzhiv Dzhehkobs Stiven Noronkha Ostin Smit Tim	RU2483474C2
NETWORK ENTITY, TERMINAL, MACHINE-READABLE DATA MEDIUM AND METHOD OF DISPLAYING WIDGETS INCLUDING ADVERTISEMENTS OF ASSOCIATED WIDGETS	2008	Pjukhalammi Seppo Sikhvola Tuomo Kumlin Jan	RU2463727C2
METHOD OF ALLOCATING CHANNEL RESOURCES IN BROADBAND ACCESS SYSTEM DURING DATA TRANSMISSION, INCLUDING MULTIMEDIA DATA	2011	Savastianov Volodimir Volodimirovich Veklenko Sergiy Mikolayovich Budaev Petro Volodimirovich Semeniuk Illia Dmitrovich Filatov Yuriy Oleksandrovich Samillo Sergiy Georgiyovich	RU2546543C2
METHOD OF CREATING INTEGRATED NEWS CHANNEL	2005	Margarjan Armen Zhorzhovich	RU2402165C2
AUTOMATIC DATA SELECTION PROCESS BASED ON CLASSIFICATION OF CONCERNMENT	2010	Pronk Serverius Petrus Paulus Barb'Eri Mauro	RU2553073C2
METHOD AND SYSTEM FOR ACCESSING UNIFIED RESOURCE INDICATOR	2009	Silvejn Deni	RU2543560C2
DATA DELIVERY DURING COMMERCIAL BROADCAST ON RADIO OR TELEVISION	2005	Aaltonen Janne	RU2398282C2

RU 2 532 731 C2

Authors

Silvain Dani

Dates

2014-11-10—Published

2009-12-16—Filed