FIELD: radio engineering, communication.
SUBSTANCE: system includes an information service which is configured to provide information distribution services through said information distribution network. User devices are used by users to communicate with the information service for receiving information distribution services. Transport structures for collecting suitable metadata from different entities on the information distribution network are provided. A group aggregator analyses grouping factors on the collected metadata to determine at least one consumer group of user devices. Different advertisers then contact a bid manager to participate in the bidding procedure to acquire advertising rights for delivering selected information to a consumer group.
EFFECT: realising said purpose.
24 cl, 12 dwg
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