CONTENT RECOMMENDATIONS BASED ON BROWSING INFORMATION Russian patent published in 2015 - IPC G06Q50/00 G06F17/40 H04N21/466 

FIELD: physics, computer engineering.

SUBSTANCE: invention relates to presentation of content recommendations. A computer-implemented system (100) for presenting content to a subscriber comprises: a detection component (104) for detecting an inactive subscriber in a session of a website portal; a tracking component (114) for tracking interaction of the inactive subscriber with the session content; and an analysis component (202) for analysing subscriber browsing behaviour, extrapolating subscriber experience level based on the analysis, and suggesting content as session content, wherein the subscriber experience level is extrapolated by tracking how often a subscriber selects Help and other menu categories; and a content component (116) for obtaining and presenting new content targeted to the inactive subscriber during the session based on the tracked interaction of the inactive subscriber with the session content, wherein the session content is new content as part of the session content based on the subscriber experience level.

EFFECT: providing dynamic tracking of information on a new or inactive user on a website and fast presentation of targeted content back to the user to maintain the interest of the user in the website.

13 cl, 9 dwg