FIELD: physics, computer engineering.
SUBSTANCE: invention relates to a system and a method of evaluating the progress of the advertising market of goods and services using mobile versions of websites. The evaluation method is characterised by creating and storing a catalogue on a server, said catalogue containing visitor-satisfying information on geo-objects, goods and services on which search is to be made. Through a mobile terminal, a visitor on the site selects the desired geo-object to whose address the visitor is subsequently transferred. At the address of said geo-object, the visitor uses their own mobile terminal to enter the site of said object where login is performed using one of available social networks. The server records and stores in a database of statistics of the mobile site information about the user clicking the link of the means of performing the desired action, the date and time of the click, the geographic location of the visitor, the IP address of the visitor, the model of the mobile terminal of the visitor and information on successful execution of the service. The efficiency of using geo-object search is evaluated by comparing previously obtained data with later data on visitors over a defined period of time.
EFFECT: high efficiency of marketing goods and services, bringing them closer to the consumer and easier search for goods and services for the consumer.
2 cl, 1 dwg
