FIELD: physics, computer engineering.
SUBSTANCE: invention relates to means of estimating efficiency of using invitations distributed from a website. The method includes determining parameters of a visitor and displaying information corresponding to the determined parameters in an invitation generating unit. When the visitor performs a specific action and when the visitor clicks on a send confirmation link, parameters of the visitor are sent to a server which detects clicking of the link by the visitor. Information on link clicking is then stored on the server. An identifier of the visitor is then established and link clicking is then defined as the visitor's intention to send an invitation. The server then generates and transmits to a delivery system the invitation in the form of an SMS message or e-mail containing a URL for switching and activating the invitation. When a recipient receives the invitation, the visitor is then allowed to switch to the system management website through the URL. The obtained data are sent to a website statistics server. Access to the statistics is then granted from the website, said statistics containing parameters of the number of sent and received invitations and the obtained data are compared with data of visitors who clicked on a button for initiating the sending of an invitation on the mobile website.
EFFECT: faster search of goods and services.
2 cl, 2 dwg
