METHOD OF DISTRIBUTING ADVERTISING AND INFORMATIONAL MESSAGES ON INTERNET Russian patent published in 2014 - IPC G06Q30/02 G06F15/00 

FIELD: radio engineering, communication.

SUBSTANCE: invention relates to a method of distributing advertising and informational messages on the Internet. The method, based on computer-based means of processing and storing information, connected to the web server of an information-advertising campaign operator or being a part thereof, includes setting up a database of images and action script of characters, facilitating interaction of the web server of an information-advertising campaign operator with a website of a participant of the information-advertising campaign and a user terminal which provides Internet access and graphic interface operation, wherein the means of the web server of an information-advertising campaign operator determine characteristics and special features of the website of a participant of the information-advertising campaign, as well as the social and psychological portrait of the a visitor of the website of the information-advertising campaign, based on which a character and action script thereof are selected; when a visitor of the website of a participant of the information-advertising campaign in the browser of a user terminal switches to said website, supplementing the web interface displayed for the visitor with a selected character whose actions are performed according to a selected script and are controlled by browser means, and monitoring execution of a given single action of the selected script - a key step of the script and determining the reaction of the visitor of the website to the information-advertising campaign when executing said key step.

EFFECT: high reliability of determining the reaction of a website visitor to an advertising message.

6 cl, 11 dwg