FIELD: chemistry.
SUBSTANCE: label assembly comprises a facing layer and an adhesive layer activated on exposure to heat, and a layer of a functional coating between the adhesion layer and facing layer, wherein the adhesion layer activated on exposure to heat contains a polymer base containing at least one lower alkyl acrylate, styrene, methyl methacrylate, methacrylic acid, acrylic acid, at least one multi-functional monomer and at least one chain transfer agent, a plasticising agent and an adhesiveness-enhancing agent.
EFFECT: higher adhesiveness.
3 cl, 29 dwg, 21 tbl
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