FIELD: construction.
SUBSTANCE: invention relates to modular shelving systems and display shelves for modular shelving systems. In one embodiment, a modular shelving system includes a shelf support frame comprising a back plane portion and a base portion. At least one display shelf module is removably coupled to the back plane portion of the shelf support frame such that the display shelf module is vertically and horizontally positionable on the back plane portion of the shelf support frame. Display shelf module may include a top and bottom panels, and side panels that define an interior volume. Display panel may be affixed to a front of the display shelf module. Projector may be disposed in the interior volume of the display shelf module.
EFFECT: projector projects an optical signal onto a rear surface of the display panel such that image data is visible on a front surface of the display panel.
24 cl, 18 dwg
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