VIDEO DISPLAY FOR DISPLAY CASE WITH PRODUCTS Russian patent published in 2014 - IPC A47F3/00 

FIELD: physics, video.

SUBSTANCE: invention relates to video displays for display cases with products. A display case for products has a cabinet, having an outer surface and connected to doors, a plurality of shelves in the cabinet, a cooling module in the cabinet, a proximity sensor, a video projector, a retroreflective film glued to the outer side of a transparent surface for displaying video on the outer side of the transparent surface and a controller. A portion of the outer surface of the cabinet has a transparent surface. The cooling module is configured to maintain temperature for storing a plurality of products. The proximity sensor is located on the outer surface of the cabinet. The controller is configured to receive proximity data from the proximity sensor relating to the presence of a consumer and compel the video projector to reproduce video on the retroreflective film. The video contains information describing a product associated with the plurality of products in the cabinet, signalling to the video projector to pause video in response to determination that the doors are in an open position; and subsequent signalling to the video projector to resume video from the point when the video was paused, in response to determination that the doors are no longer in an open position.

EFFECT: high effectiveness of product advertisement.

16 cl, 9 dwg