IMPROVED MARKETING WITH INDICATION OF ACCURATE LOCATION OF GOODS IN STORE Russian patent published in 2018 - IPC G06Q30/02 

Abstract RU 2644147 C2

FIELD: information technology.

SUBSTANCE: according to the method the information about consumer preferences is received from one or more sellers and/or from one or more third parties, the information about consumer preferences of a user is stored in a database of consumer preferences, the information, reflecting the location of a mobile communication device in space in real time, is received. It is determined whether the location of the mobile communication device in real time is within the movements in space, defined by the identifier of the limits of movements in space in relation to the store and marketing territory, and the promotional information is output based on the consumer preferences of the user, which includes the location of the goods or service within the store or marketing territory, using an analysis unit, for transmission to the mobile communication device in response to the determination that the mobile communication device is located within the limits of movements in the space of the store or marketing territory.

EFFECT: increase in the accuracy of locating the mobile communication device.

20 cl, 6 dwg

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RU 2 644 147 C2

Authors

Root Steven A.

Root Michael R.

Dates

2018-02-07Published

2014-03-14Filed