IMPROVED MARKETING WITH THE GOODS IN THE SHOP EXACT LOCATION INDICATION Russian patent published in 2018 - IPC G06Q30/02

Abstract RU 2675909 C1

FIELD: radio engineering.

SUBSTANCE: invention relates to the mobile device location determining when it is located a few feet from the particular location in the store or outlet. Based on the user profile, it is determined whether the user may be interested in the sold in the store particular product. To the user's mobile device an advertising message is transmitted with the aim of the user guidance directly to the shelf with the goods. Message may also contain a coupon or other promotional material. System implements the disclosed method.

EFFECT: technical result consists in increase in the user's mobile device location determining accuracy.

20 cl, 6 dwg

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RU 2 675 909 C1

Authors

Rut Stiven A.

Rut Majkl R.

Dates

2018-12-25—Published

2014-03-14—Filed