METHOD OF DETERMINING PROFILE OF MOBILE DEVICE USER ON MOBILE DEVICE ITSELF AND DEMOGRAPHIC PROFILING SYSTEM Russian patent published in 2018 - IPC G06Q30/02 G06F17/30 H04W8/18 

FIELD: data processing.

SUBSTANCE: invention relates to determining the demographic profile of a mobile device user on the mobile device itself storing a trained multi-language thematic model and a trained demographic model. Method for determining a demographic profile of a mobile device user on the mobile device itself storing a trained multilingual thematic model and a trained demographic model includes stages, on which collected is, on the mobile device, the content of the web pages viewed by the user on the mobile device, performed is, on the mobile device, preprocessing of the content of the web pages to adapt the content of the web pages to the thematic model, processed is, on the mobile device, the preprocessed content of the web pages with the thematic model to obtain vectors of hidden topics associated with the content of the web pages viewed by the user on the mobile device, the vector of the user characteristics is extracted from the received vectors of the hidden topics; determined is, on the mobile device, the user demographic profile by processing the extracted user characteristics vector by the demographic model.

EFFECT: increased protection of confidential user data when determining its demographic profile.

19 cl, 4 dwg, 1 tbl