FIELD: computer equipment.
SUBSTANCE: invention relates to computer engineering. Technical result is achieved due to collection of data on user behavior and data on names of trademarks, wherein data on user behavior include data on user comments and data on user search words, collecting trademarks search names in accordance with data on user search words and previously stored trademark names data, constructing a body of the main lexicon relating to trademarks search names, in accordance with data on user behavior, using the main vocabulary body as input information of the word vector tool, in order to perform the words vector model training for the trademarks search words vectors collection, calculation of similarity between search names of trademarks in accordance with vectors-words of trademarks search names.
EFFECT: faster and more accurate search results of trademark names.
10 cl, 8 dwg, 1 tbl
