FIELD: packaging industry.
SUBSTANCE: invention relates to a product or a product package with structural element (100) which generates an apparent three-dimensional image of the object, wherein structural element (100) comprises: which creates an image in reflected light of object structure (120), which comprises relief structure with relief elements (121, 122) on surface of product or product package and reflecting layer (130), wherein generating image in reflected light structure (120) allows image of object to appear to viewer three-dimensional relative to surface, and imprinted multi-color color image (140) of object, which is located relative to structure creating image in reflected light structure so that for viewer image of object seems multi-color and three-dimensional, wherein color image (140) and/or reflecting layer (130) is semitransparent.
EFFECT: proposed product or product package with structural element.
21 cl, 3 dwg
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