FIELD: data transmission.
SUBSTANCE: methods and systems for sending a targeted message to a user's electronic device. The technical result of the proposed technical solution is achieved by the fact that in the claimed solution, in response to a request, the following is carried out: receiving a plurality of targeted electronic messages-candidates; receiving a plurality of templates having a specific layout of one or more targeted electronic messages; selecting by the server, for each template from the plurality of templates, a corresponding set of targeted electronic messages so as to provide an optimized set of parameters for each template from the plurality of templates.
EFFECT: improved relevance of the targeted electronic message to the user.
30 cl, 10 dwg
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