FIELD: marketing data processing. SUBSTANCE: information is acquired from centers related to trading operations of definite client. Electronic account incorporating data on items of group and identified numbers of payment means is formed. Data are generated and transferred to credit permitting center for receiving credit. Credit permitting center transfers account to data storage that may be located at certain distance from credit permitting center. Data storage has linked data structures facilitating analysis and retrieval of gathered data. EFFECT: enhanced efficiency of marketing data acquisition and systematization. 10 cl, 6 dwg
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