FIELD: technology for collecting and processing data using television and radio communications.
SUBSTANCE: in accordance to the invention, a representative selection of people is gathered from multiple inhabitants of a region, which are equipped with radio beacons, with unique code recorded in the memory of each radio beacon, making it possible to unambiguously identify it, and with each participant a contract is signed, in accordance to which participant is obligated to carry the radio beacon given to him during all movements across the territory of the region. Also, relatively to object, interest to which is being researched, a relevant zone is selected, presence of a person in which during time, exceeding certain critical value, is estimated as demonstration of interest from that person to that object. For that, on the object or near it identification block is installed, which records fact of presence of sociological research participant in aforementioned relevant zone and measurement of time of presence in given zone.
EFFECT: increased trustworthiness of results of sociological research meant to determine degree of interest of region population to an object situated in the region.
4 dwg
