FIELD: advertising.
SUBSTANCE: invention can be used as means for multimedia visual support of presentations and various types of mass events inside buildings and outside, carrying out advertising campaigns, including places of selling, exhibitions and fairs and deals with method of advertising with application of interactive effects, in which computer by apparatus means forms signal supplied on means of displaying for formation of virtual image on projection screens. Zone of virtual image is lit by source of infra-red or other radiation and movements of objects, located in zone of virtual image, are recorded by video camera or other device, signal from video camera being transmitted via video inlet into computer capture unit. Capture unit is connected with unit of analysis and control, the latter being connected with visualisation unit for formation of signal transmitted to means of display, determining controlling impacts on separate elements of virtual image on projection screens in real time in response to movements of objects.
EFFECT: increase of effect application efficiency.
2 cl, 2 dwg
