DISTRIBUTED ARCHITECTURE FOR NETWORK ADVERTISEMENT Russian patent published in 2011 - IPC G06Q30/00 

FIELD: information technology.

SUBSTANCE: system comprises a publisher broker for presenting the publisher; an advertiser broker for presenting the advertiser; an audience data broker for presenting the user data owner, wherein the audience data broker aggregates user information and associates the aggregated user information with a user identifier, wherein the audience data broker furnishes aggregated user information and provides a signature with the aggregated user information to confirm a source of aggregated user information; and an exchange for facilitating a transaction with an advertisement place between the publisher broker and the advertiser broker and for facilitating transactions on sales for the aggregated user information between the audience data broker and one or more of the advertiser broker and the publisher broker. The method is realised with the said system. A machine readable data medium contains computer-executed instructions for realising said method.

EFFECT: high reliability of processing transactions owing to aggregation of user information.

18 cl, 5 dwg