METHOD OF DISPLAYING RELEVANT CONTEXTUAL INFORMATION Russian patent published in 2019 - IPC G06F16/14 G06Q30/02 

FIELD: information technology.

SUBSTANCE: invention relates to a method and system for displaying relevant data and advertising on computer devices. Method for displaying relevant information based on content on a computer device includes: connecting a computer device to a media server; receiving content from a media server on a computer device; displaying the contents of the computer device user; downloading content to the ad server; establishing connection of the computer device with the advertising server; generating relevant data blocks based on categories, content part and target parameters, where the target parameters include information about the user that contains social profile data of the user on social networks; content analysis by the advertising server; generating attributes associated with content elements, based on content analysis; recognition of a part of the text content selected by the user of the computer device; removal of stop words from the content; identifying attributes associated with the content elements associated with the content and the content selected by the user; determining the potential goals of the user of the computer device; displaying to the user of the computer device potential user targets for user selection; determining the target chosen by the user of the computer device; application of an associative matrix with a predetermined associative model to the target selected by the user of the computer device; selecting at least one relevant data block corresponding to the target of the user of the computer device; loading the identifier of the relevant data block onto the computer device from the advertising server; generating a relevant data block using a predetermined pattern and displaying the relevant data block on a computer device screen.

EFFECT: technical result is providing relevant information to the user of the computer device based on the content selected by the user and the user's objectives.

15 cl, 14 dwg